The Social Media Lifecycle provides an insight into the stimuli that propel the process of converting content and conversations into business and transforms satisfied customers into ambassadors.
Earn your trust
As we now know, the real power of social media is found in earned media: according to Nielsen’s Global Trust in Advertising Report 2012 an amazing 92 percent of people trust recommendations made by friends and relatives. Followed by 70% that trust online reviews by other consumers. Although trust is important for any transaction, it is just one step in the Social Media Lifecycle.
Circularity pays off
Beneath you’ll find the Social Media Lifecycle, as it was created by entrepreneur and online marketer Edwin Korver. The Lifecycle is circular: each customer journey could become a spin-off for the next customer journey (or a returning customer’s journey), and by doing so you’ll be creating a splendid perpetual motion.
Four Phases of Growth
Four Pairs of Attraction
Please mind the little magnets in between each pair of (emotional) drivers.
- Human drivers (there are 8 in total – please watch the presentation below) requires you to plant a suggestion (seller).
- Consideration (buyer) requires the use of persuasion (seller).
- Expectation (buyer) requires you to strive for satisfaction (seller).
- Retention (seller) requires you to strive for delight (buyer).
Ten Steps in a Journey
Meaning, this is not the end of the cycle, it is merely the beginning of a new one.
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